Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you… 

You can enjoy:

• Convenient office location, less than 5 min. walk from MTR

• Free round-trip lunchtime shuttle bus services to Shatin

• Comprehensive Medical and Life insurance coverage, including your spouse and children

• Well-equipped Gym inside our office building

• Onsite Clinic and Lactation Room

Purpose & Impact

This role drives customer‑centric marketing strategy to deliver meaningful, consistent and high‑impact engagement across channels. By integrating data insights, partnerships and O+O (Offline + Online) experiences, you shape compelling customer value propositions that strengthen loyalty, optimise business outcomes and elevate brand performance — ultimately putting a smile on customers’ faces.

Core Capabilities You Will Apply Daily

• Customer‑Centric Strategy & Value Optimisation
  Design and refine win‑win marketing strategies that balance customer benefits and business outcomes, using data and behavioural insights to maximise ROI across an O+O ecosystem.

• Cross‑Functional Collaboration & Partnership Building
  Work closely with internal teams, external partners and stakeholders, leveraging collaboration as a way of working to align priorities and ensure seamless delivery of marketing initiatives.

• Data‑Driven Marketing Planning & Optimisation
  Translate customer insights and analytics into strategic marketing plans, continuously refining offers, messaging, channels and creative to enhance performance through a scientific, test‑and‑learn approach.

• Integrated Campaign Execution Across Channels
  Lead the delivery of performance‑driven campaigns across online and offline touchpoints, ensuring consistent and impactful customer experiences within an O+O business model.

• End‑to‑End Integration & Delivery Excellence
  Drive alignment across analytics, marketing, systems and operations to ensure seamless execution and achievement of shared objectives across multiple stakeholders.

• Performance Management & Budget Optimisation
  Set targets, forecast outcomes and manage marketing budgets with a data‑led mindset, continuously identifying optimisation opportunities to improve efficiency and results.

What This Role Suits In You

You are someone who consistently demonstrates:

• Influential Communication
  You understand underlying motivations and communicate with clarity and persuasion to engage and inspire different stakeholders.

• Collaborative Energy
  You actively build networks, explore external partnerships and bring energy to cross‑functional teamwork.

• Analytical Precision & Attention to Detail
  You evaluate information thoroughly, ensuring accuracy and quality in decision making and execution.

• Customer‑First Mindset
  You constantly think from the customer perspective, shaping solutions that enhance experience and value.

• Agile & Results‑Driven Thinking
  You adapt quickly in fast‑paced environments and focus on achieving measurable outcomes.

What Drives Success In This Role

Success depends on consistently demonstrates:

• Strong business acumen and understanding of retail and/or loyalty programme dynamics

• Ability to manage complex, multi‑stakeholder projects end‑to‑end with execution excellence

• Data‑driven mindset with experience leveraging insights to optimise marketing performance

• Capability to work effectively in a fast‑paced, dynamic environment with tight timelines

• Strong collaboration and stakeholder management skills across functions and partners

• Proficiency in delivering integrated marketing strategies across digital and offline channels

• Effective communication skills in both English and Cantonese
  

What is holding you back?

Grasp this opportunity and don't let this great chance to shape your life slip away!

Apply now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.