SCOPE OF WORK

As the Brand Marketing Lead, this role is responsible for the development, execution and management of comprehensive branding initiatives for the Group’s portfolio. This includes overseeing all branding efforts to the group’s four hotel brands, F&B brands and any other upcoming/relevant brands. It plays a pivotal role in shaping and executing the brand strategy and aligning it with the Group’s vision to expand its franchise models. This role will also manage brand touchpoings across hotels as well as digital presence, including websites, social media channels and marketing communications to drive brand exposure and awareness.

DUTIES & RESPONSIBILITIES

• Lead the strategic development and execution of brand marketing initiatives across the Group’s hotels and F&B brands, ensuring brand consistency and visibility across all touchpoints.

• Conduct in-depth brand audits to assess the current positioning, messaging and visual identity of each brand, identifying opportunities for innovation and improvement.

• Present brand insights, market trends and performance updates to senior leadership, hotel GMs and hotel marcoms to inform strategic decision-making.

• Oversee the creation and management of the brand identity for Dorsett Hospitality International and its portfolio of brands, including the development of new brands.

• Direct the production of high-quality brand collateral and promotional materials, ensuring alignment with brand standards and objectives.

• Support new hotel openings by coordinating branding and marketing efforts, ensuring brand consistency across all touchpoints.

• Collaborate with internal teams and external partners, including media agencies, PR agencies, e-marketing agencies, and design/creative agencies, to execute integrated marketing campaigns.

• Serve as the Brand Ambassador, upholding brand standards and acting as a key brand advocate both internally and externally.

• Manage the brand’s PR efforts to support hotel activations and brand visibility.

• Develop and execute the group’s social media strategy, driving engagement and brand awareness through targeted content and campaigns.

• Foster direct connections with guests and clients via effective direct marketing campaigns, enhancing loyalty and engagement.

• Plan, organize, and oversee high-impact photography and videography sessions for hotels, ensuring the creation of brand-appropriate media assets for digital, print and PR use.

• Regularly update brand websites with fresh, on-brand content, collaborating with property and corporate teams to maintain alignment with evolving brand messaging.

• Develop both short and long-term brand marketing plans, including budgets, timelines, and project deliverables, to ensure successful implementation across the organization.

• Provide guidance and support to hotel-level marketing teams, ensuring alignment with the broader brand strategy and objectives.

• Maintain close communication with hotel General Managers (GMs) and other stakeholders to ensure successful execution of brand marketing projects and events.

LINE MANAGEMENT:

• Work closely with the Director of e-Commerce.

• Work closely with the Director of Loyalty Marketing in engaging and enhancing relationships with the repeated guest segment through essential marketing and partnership support.

• Work in tandem with Regional Director of Marketing & Communications and hotel level Marketing & Communications teams to ensure alignment of brand presentation and communications.

OTHERS:

Job Requirements

• Education Leve: Degree

Field of Study

• Marketing, public relations, journalism or communications OR related experience in public relations, excellent speaking skills and a strong ability to write, edit and do research.

Year of Experience

• A minimum of 7 to 10 years of progressive experience within the hospitality industry.

Other Professional Qualifications / Technical Skills / Knowledge required

• Hands-on experience in various analytics models including Google Analytics, social media and other e-Marketing vehicles.

• Demonstrates ability to think strategically, think conceptually, executive effectively, work under constant deadline pressure and manage multiple projects, in some cases, across multiple time zones.

• Proven experience leading, driving and measuring virtual teams towards common goal.

• Knowledge and skills in budget management.

• Excellent oral and written communications, organizational and interpersonal skills.

• High levels of tact and diplomacy and fine-tuned consultative skills.

• Excellent analytical, report writing and presentation skills.

• Matured, committed, self-motivated and responsible with good working attitude.

• Have team-oriented mind-set, but able to project lead/work independently.

• Clear understanding of effective offline and online communications.

• Strong focus and attention to detail, with the ability to adapt quickly to changing priorities.

• Candidates with less experience will be considered for the position of Assistant Director of Brand Marketing.