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Recruit Ref: L0604212746
Posting Date: 2026-02-02
Estee Lauder (Hong Kong) Ltd
Assistant Marketing Manager, Clinique

Key Responsibilities

  • Lead the planning, development, local adaptation and execution of overall consumer-facing communications – social & digital, OOH, PR, omnichannel and CRM to drive brand awareness, new recruitment and sales growth. Establish KPIs to measure success and drive best in class analysis and practice.

  • Take ownership of brand communications to deliver brand message and relationship management with media, KOLs, public. Collaborate and orchestrate the support from different external vendors and media agencies.

  • Lead the planning of product campaigns including analyze consumer insights & business data, support campaign ideation, develop message hierarchy and communication cadence, partner with agencies to create social asset deliverables.

  • Support e-commerce business in media and promotion planning, to drive omnichannel consistency and accelerate online growth with systematic evaluation of e-commerce matrix.

  • Enhance the content of brand.com and work closely with agencies to optimize organic reach and paid media ROI.

  • Lead brand CRM strategy and execution to maximize customers acquisition, engagement and retention; with a regular review on current programs and provide recommendations if appropriate in driving CRM performance.

  • Manage, plan and monitor overall advertising spending incl. paid media, digital, CRM etc. with a regular review on efficiency and effectiveness.

  • Analyze omnichannel data and provide insights on regular programs and campaign performance.

Requirements

  • Bachelor’s Degree with a focus in Marketing, Business, Communication or equivalent

  • Minimum of 5 years digital marketing, product marketing, PR and CRM experience, preferably in Beauty/ Luxury Retail/ FMCG fields

  • Creative and positive “can-do” attitude with high learning agility; Strong analytical and quick problem-solving skills

  • Hands on experience with customer-related analytic projects and knowledge on how to measure marketing activities and customer metrics

  • Excellent organizational, communication and presentation skills, with strong sense of beauty

  • Good business acumen and passion in the beauty and retail industry

  • Excellent command of English and Chinese


Summary
Industry:
Trading 
Job Position Level:
Middle 
Employment Term:
Full Time 
Min. Edu. Level Req:
Bachelor 
Minimum QF Level attained:
-- 
Total Working Exp:
-- 
Salary(HKD):
--
Location:
Yau Tsim Mong District / Tsim Sha Tsui
Benefits:
  • Promotion
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