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Recruit Ref: L057583301
Posting Date: 2024-04-11
Hang Heung Cake Shop Co. Ltd.
Hang Heung Cake Shop Co. Ltd.
Digital Marketing Executive

Responsibilities:

  • Develop and implement digital marketing strategies to achieve company goals and objectives.
  • Plan, execute, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
  • Monitor and analyze campaign performance using web analytics tools, generate reports, and provide insights to improve campaign effectiveness.
  • Conduct keyword research, competitor analysis, and market research to identify new opportunities and optimize marketing efforts.
  • Manage and create engaging content for digital marketing channels, including website, blog, social media, and email campaigns.
  • Collaborate with cross-functional teams, such as design and development, to ensure brand consistency and optimize user experience.
  • Stay up to date with the latest digital marketing trends, tools, and best practices, and provide recommendations for continuous improvement.
  • Monitor industry trends, competitive landscape, and customer behavior to identify new opportunities and adjust strategies accordingly.
  • Stay informed about changes in digital marketing regulations and policies to ensure compliance.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1+ years of experience as a Digital Marketing Executive or similar role.
  • In-depth knowledge of digital marketing principles, channels, and best practices.
  • Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, email marketing platforms, and content management systems (CMS).
  • Strong analytical skills and the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and project management abilities.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Knowledge of HTML, CSS, and basic graphic design principles is a plus.

If you are creative and highly motivated, come and join the team!

We offer attractive remuneration package to the right candidate. Interested parties please send resume with expected salary by email recruit@hangheung.com.hk.

Personal data provided by job applicants will be used strictly for recruitment and selection.


Summary
Industry:
Wholesale & Retail 
Job Position Level:
General 
Employment Term:
Full Time 
Min. Edu. Level Req:
Bachelor 
Minimum QF Level attained:
-- 
Total Working Exp:
1 or above 
Salary(HKD):
--
Benefits:
--
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