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Recruit Ref: L0604212011
Posting Date: 2026-01-29
Heinemann Hong Kong Limited
Assistant Marketing Manager (Retail Marketing)

As a member of our family-owned business, you will work to strengthen Heinemann Asia Pacific’s position in the market and establish Heinemann as a Great Place to Work by pro-actively partnering with our Business Leaders and developing our Team Members’ competence and capabilities. 


The successful candidate is expected to 

  • Achieve Marketing KPI, including but not limited to Brand Sales, product/ channel sales contribution, managed marketing cost within the planned budget 

  • Be the business partner to support business growth and development in Hong Kong & Macau through diverse marketing initiatives or promotion campaigns according to the latest industry trends and market best practices

  • Implementation of the end-to-end 360 degree marketing campaigns including but not limited to high profile promotions (HPP), over-the-counter (OTC) promotions, grow the customer base, footfall, sales & profit 

  • Work closely with regional marketing team to help plan & ensure smooth and timely execution of all marketing campaigns. 

  • Develop and maintain strategic alliances with local external business partners (e.g. landlord, production agency etc.) to facilitate the execution of marketing & business needs cost effectively

  • Monitor market trends (industry & competitors), stay up-to-date on the retail strategies,  analyze campaign performance and customer insights to optimize strategies and identify opportunities for business growth and innovation.

  • Manage the in-store VM display and ensure the visual merchandising guideline are followed through

  • Lead, engage and coach the team to achieve marketing KPIs


What you should bring along

  • Bachelor degree or above in Marketing or Communications with minimum 5 years' solid experience in FMCG/ retail industry

  • A strategic thinker with strong numerical and analytical skills

  • Innovative and creative, result-driven person with strong ownership and able to work independently as well as leading the team

  • Excellent communication, interpersonal, and presentation skills in English, Cantonese and Mandarin 

  • Proficient with MS Office applications


All information collected will be kept strictly confidential and for recruitment purpose only.

Summary
Industry:
Wholesale & Retail 
Job Position Level:
Middle 
Employment Term:
Full Time 
Min. Edu. Level Req:
Bachelor 
Minimum QF Level attained:
-- 
Total Working Exp:
-- 
Salary(HKD):
--
Location:
Outlying Islands / Tung Chung
Benefits:
  • Promotion
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