Recruit Ref: L0604213525
Posting Date: 2026-02-06
Hong Kong (International) Eye Care Group Limited
Brand & Marketing Manager

Job duties:

  • Lead the marketing team in developing and implementing all rounded marketing strategies

  • Planning and controlling A&P budget and sales analysis to achieve business adjectives

  • Manage, analyse, and optimize all rounded marketing programs

  • Develop marketing strategies to generate inbound and nurture potential customers

  • Measure and report performance of all marketing campaigns, and assess against goals ROI and KPIs

  • Recommend branding and marketing objectives and strategies with strategic review and in-depth analysis of the overall marketing climax

  • Achieve brand image building in the mid to long run

  • Monitor and analyze market trends, competitor’s performance and activities and develop counteracting strategies and programs

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Oversee and manage all contests, giveaways, and other digital projects


Requirements:

  • Bachelor’s degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines

  • 5-8 years or above of experience in digital marketing including SEM, SEO, Display Advertising, Social Media Marketing, Website development, Programmatic, Marketing automation, A/B testing, Landing page optimization

  • Experience in the medical industry or relevant roles is an advantage

  • Attentive to details, figure sensitive, strong analytical skills, ROI driven

  • Good understanding of business operations, project management, strong people management skill

  • Good team player with excellent communication and interpersonal skills

  • Immediate availability is highly preferred and willing to travel to China

  • Less experience will be considered as Assistant Brand & Marketing Manager


Benefits:

  • Birthday leave

  • Medical insurance

  • Annual discretionary bonus

  • Young and dynamic marketing team

  • Thorough training in medical aspect

  • Special offer of eye treatment for staff and family


C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

C-MER 是平等機會僱主。 求職者提供的個人資料將僅供招聘之用。 八週內未收到通知的求職者被視為他們的申請不成功,所有相關信息將在我們的檔案中保存24 個月。



Summary
Industry:
Health Care 
Job Position Level:
Senior 
Employment Term:
Full Time 
Min. Edu. Level Req:
Bachelor 
Minimum QF Level attained:
-- 
Total Working Exp:
-- 
Salary(HKD):
--
Location:
Central & Western District / Central
Benefits:
  • Birthday Leave
  • Medical Insurance
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