Senior Marketing Executive responsible for formulating and implementing comprehensive digital advertising strategies across Google, YouTube and Meta platforms, including Paid Search, Paid Social, Display, SEO, GEO, AIO, A/B testing and landing page optimization (UX/UI) to drive lead generation.

Job Duties:

• Campaign Planning & Execution: Formulate and implement comprehensive digital advertising strategies across Google, YouTube and Meta platform, including Paid Search, Paid Social, Display, SEO, GEO, AIO, A/B testing and landing page optimization (UX/UI) to drive lead generation

• Campaign Optimization: Monitor daily campaign performance, manage ad budgets to maximize ROI and achieve campaign objectives

• Analytics & conversion tracking: Manage website analytics and conversion tracking using GA4, SEMrush, or equivalent reporting tools. Prepare regular performance reports with actionable insights

• Integrate AI tools (e.g., ChatGPT, Gemini) into copywriting, design idea generation, and workflow optimization to boost efficiency

• Research market trends, competitor activity, and customer behaviour to support campaign development and provide marketing insights and strategies

• Participate in team strategy sessions and brainstorming innovative ideas for optimizing digital marketing and improving results

• Develop marketing strategies to generate leads and nurture prospects throughout the customer journey

Requirements:

• Bachelor’s degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines

• At least 4-5 years of marketing experience with digital/online marketing, preferably in medical industry

• Attentive to details, good analytical skills, number sensitive and ROI driven

• Independent, Self-motivated, Responsible and Ability to work under pressure

• Good communication and interpersonal skills, with passion to work effectively with different teams and departments

• Immediate available is highly preferred

• Candidates with more experience will be considered as Assistant Brand & Marketing Manager

C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

C-MER 是平等機會僱主。 求職者提供的個人資料將僅供招聘之用。 八週內未收到通知的求職者被視為他們的申請不成功，所有相關信息將在我們的檔案中保存24 個月。