ROLE SUMMARY:

We are seeking a dynamic and accomplished Assistant Marketing & Communications Manager to develop and implement strategic marketing campaigns that drive exhibition promotion and enhance brand visibility. The successful candidate will be responsible for analyzing campaign performance metrics, identifying emerging industry trends, and collaborating with cross-functional stakeholders to deliver content of exceptional quality. This role requires a strategic mindset with strong analytical capabilities to optimize marketing initiatives for maximum impact and efficiency across our Food & Hospitality portfolio.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Strategize, develop, and execute comprehensive marketing plans encompassing email campaigns, media partnerships, advertising initiatives, and content marketing strategies
• Enhance brand recognition and market positioning for all exhibitions within the Food & Hospitality portfolio
• Collaborate with internal teams and external partners to create and deliver high-calibre professional content
• Cultivate and strengthen relationships with media partners and industry thought leaders to expand event visibility and audience reach
• Conduct thorough analysis and reporting on marketing campaign performance, leveraging data insights to refine future strategic approaches
• Maintain current knowledge of industry developments and marketing best practices to continuously elevate campaign effectiveness
• Demonstrate initiative by conceptualizing and implementing innovative promotional channels and marketing approaches

Qualifications

• Minimum 5 years of progressive experience in marketing roles with demonstrated success
• Bachelor's degree or higher in Marketing, Advertising, Business Administration, or related field
• Superior interpersonal and communication abilities with proven collaborative skills
• Advanced proficiency in Microsoft Office applications
• Exceptional written and verbal communication skills in English and Chinese (Cantonese and Mandarin)
• Demonstrated adaptability, teamwork orientation, and self-motivation
• Proven ability to perform effectively under pressure and meet challenging deadlines

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote your date of availability, current and expected salary and Click "apply"