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Recruit Ref: L052885311
Posting Date: 2022-08-15
Jebsen Beverage Company Limited
Jebsen Beverage Company Limited

Jebsen Group is a leading brand builder and a focused marketing, investment and distribution organisation. With over 125 years of continuous presence in Greater China, the Group has four Core Business Lines – Motors, Beverage, Consumer and Jebsen Capital – and two further established business lines around Industrial and Logistics. We are committed to creating a workplace that provides continuous development and career exposure to our employees.

Channel Marketing Manager

Job Highlight

  • Plan and execute trade marketing calendar
  • Analyst market data to provide market insight
  • At least 5 years' experience in trade marketing

Job Description


  • Plan and ensure up-to-date trade marketing promotion calendar for the assigned brands and off-premises key account channels
  • Ensure timely and quality deliverables of regular reports and close follow up with any ad hoc projects
  • Plan and set up clear execution guidelines and KPI of the promotion activities according to the promotion calendar
  • Develop POSM and merchandising tools to ensure they are tied with brand campaigns
  • Evaluate trade marketing spending and resources allocation to meet business objectives and measure ROI
  • Develop and execute merchandising strategies to drive in-store execution excellence and planogram compliance
  • Work closely & ensure effective communication with Sales Team, Brand Marketing Team and principals on A&P and translate brand strategies into trade marketing strategies.
  • Analyse Nielsen market data to provide insights on our own brands performance vs competitors, evaluate promotion effectiveness and pricing elasticity


  • Degree holder or above in Business Administration or related disciplines
  • At least 5 years’ experience in trade marketing and hands-on experience in data analysis (MNC experience is preferred)
  • Experience in E-Commerce is a plus
  • Good command of both verbal and written English and Chinese
  • Good analytical, numerical and problem-solving skills with the ability to work independently
  • Proficient in Microsoft Office applications
  • Strong negotiation and communication skills with positive mindset
  • Able to work under pressure, and handle complicated issues with flexibility

Interested parties please send your full resume and expected salary to our mailbox by clicking or by fax to (852) 2923 7125.

You are also welcome to visit our career website at for further details about career opportunities with Jebsen. For more information about Jebsen Group, please visit or follow us on:

Sina Weibo
WeChat          ID: jebsen1895
LinkedIn        Jebsen Group

All information provided by applicants will be used for recruitment purposes only.

At Jebsen, success breeds success.

Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
Wanchai District / Causeway Bay
  • Five-Day Work
  • Life Insurance
  • Medical Insurance
  • Performance Bonus
  • Transportation Allowance
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