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Recruit Ref: L057670843
Posting Date: 2024-04-12
Jebsen Beverage Company Limited
Jebsen Beverage Company Limited


Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

Channel Marketing Manager

Purpose of the Job

The incumbent is responsible for developing and implementing marketing strategies for Dining, General Trade and Macau market to drive sales and achieve business targets. This role requires hands-on dedication with focus on formulating integrated marketing plans and executing them to optimize results.


  • Develop and implement channel marketing plans that align with business objectives and cater to the unique dynamics of the beer market, to support management strategic directions.
  • Manage assigned channel marketing A&P budgets and evaluate spending and resources allocation to optimize ROI.
  • Lead and manage a channel marketing team for assigned channels.
  • Delegate tasks, develop and revise ideas, and ensure adherence to deadlines and budget.
  • Develop and manage projects related to channel marketing initiatives.
  • Take a hands-on approach in overseeing and coordinating promotional activities.
  • Work closely and ensure effective communication with the Sales Team, Brand Marketing Team, and Principals
  • Maintain productive relationships with agencies and vendors to support trade marketing programs.
  • Ensure timely and quality deliverables of marketing analysis reports on programs and operations.
  • Conduct regular market visits to assess visibility and gather insights for channel marketing strategies.


  • Degree holder or above, preferably in marketing or communications field
  • At least 5 years' marketing experience in FMCG field preferred with 1-2 years in supervisory / managerial level
  • MNC and F&B experiences are preferred
  • Enthusiastic, energetic, creative and able to work under pressure
  • Strong analytical mind and self-motivated
  • Good communication, organization, project planning and interpersonal skills to work effectively across functions
  • Proficient in Microsoft Office applications
  • Good command of both verbal and written English and Chinese


With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.

Interested parties please submit your application to our mailbox by clicking "Apply" below.

For more information about Jebsen Group, please visit or follow us on:
Sina Weibo
WeChat           ID: jebsen1895
LinkedIn           Jebsen Group

All information provided by applicants will be used for recruitment purposes only.

Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
5 or above 
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