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Recruit Ref: L055888115
Posting Date: 2023-02-03
Kee Wah Group Limited
Kee Wah Group Limited

Founded in 1938, Kee Wah Bakery has become a household name renowned for its bakery products in over 80 years, with outlets and business filaments that stretch from Hong Kong to China,Taiwan and USA. We strive to preserve the long tradition of Chinese pastries while at the same time adheres to the philosophy of high quality and hygiene standard demanded by nowadays’ customers.

We welcome dedicated people to apply for the following position to grow and excel with us.

Senior Marketing Executive - Digital

Job Highlights

  • Excellent opportunity to develop in Marketing
  • Competitive pay and benefits
  • Leading brand and sizable company

Job Description

  • Direct report to marketing manager for daily operations in assigned channels such as the company website and communication channels
  • Oversee daily e-commerce operations, including but not limited to listing products, launching promotion & marketing campaigns, customer support and operations
  • Participate in strategic marketing initiatives such as promotional strategies, product mix and assortment planning, customer acquisition and retention strategies
  • Oversee and execute digital campaigns including but not limited to SEO, Google, Facebook / Instagram advertising campaigns/performance marketing campaigns; and work with agencies to make adjustments based on data acquired
  • Oversee and execute email marketing and lead generation strategy
  • Conduct marketing research, analysis and routine data reports
  • Manage brand narratives, personas, and voice on social media and other digital channels
  • Work closely with various internal and external parties, including marketing, graphic designers, web programmers and agencies, to deliver successful promotional campaigns
  • Other ad hoc tasks & projects as required


  • University graduate in Marketing, eCommerce, Communications or related discipline
  • Minimum 5 years of relevant working experience in digital marketing
  • Passionate in eCommerce and stay tuned to market trends. Creative and market oriented
  • Detail-oriented, good numerical sense with strong analytical skills
  • Strong knowledge of performance/digital marketing (SEO/SEM/Display/Paid Social and etc)
  • Responsible & fast learner, willing to face challenges, well-organized and able to work multi-tasks under tight schedules
  • Proven track record in driving business growth (conversation & retention)
  • Knowledge on Emarsys/Magento/Shopify is a PLUS.
  • Proficiency in MS Office including MS Excel
  • Proficient in written and spoken English & Chinese

Please apply with detailed resume, stating current and expected salary, availability and quoting the Employer Reference Number.

(Personal data relating to employment applications will be used for recruitment only)

Food & Beverage 
Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
5 or above 
Sham Shui Po District / Cheung Sha Wan
  • Education Allowance
  • Five-Day Work
  • Flexible Working Hours
  • Life Insurance
  • Medical Insurance
  • Performance Bonus
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Keywords: KeeWahGroupLimited,奇華餅家,奇華
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