Key Accountabilities:

In addition to following the Company’s policies and procedures, key accountabilities include, but are not limited to:

Sales and Profit (20%)

• To assist in the development and execution of Facesss/ Lab Concept marketing campaigns, sales promotions, discounts, and brand campaigns to drive revenue and meet profit targets.

• To collaborate with cross-functional teams, such as Sales & Operations and Planning team, to align marketing initiatives with business goals and drive revenue growth

• To conducting market research and competitor analysis to identify opportunities for growth and develop strategies to gain a competitive edge

Marketing Management (40%)

• To implement strong marketing campaigns that build the brand image of Facesss/ Lab Concept, aiming at driving traffic and sales

• To conceptualize and develop creative ideas for social media posts in accordance with manager's guidance, and independently execute end-to-end video production, including shooting and editing

• To manage and update the brand's website regularly, ensuring all promotional banners, product information, and campaign materials are accurate, engaging, and aligned with the latest marketing initiatives

• To manage Facesss digital marketing calendar on daily basis, ensuring all initiatives are suitable for specific store portfolio and customer base

• To support the execution of online campaigns, including social media, email marketing, and paid advertising, to generate leads and convert them into customers

• To create compelling and persuasive digital content, such as social media newsfeed copy, beauty tutorials, shopping guide and product descriptions, to drive sales and improve conversion rates

• To ensure all new/ exclusive brand launches are fully supported with appropriate digital marketing means that align with the strategic direction of the brands and Facesss, and identify opportunities for further development

• To monitor and prepare key metrics report for digital marketing initiatives to identify areas of improvement and optimize marketing efforts

• To support customer outreaching/ partnership initiatives in implementation of joint promotion programmes to maximize marketing opportunity and exposure

• To stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to continuously enhance strategies and tactics

Communication (20%)

• To work with vendors and show support and appreciation to encourage vendor commitment to Facesss through diverse types of marketing initiatives

• To work closely with Line Manager and Assistant Creative Manager to deliver the brand image to the end customer through the correct communication channels

• To communicate the brand tone through social media platforms and digital means to strengthen the unique customer experience

• To demonstrate a desire to understand and communicate with store staff and customers through weekly meeting / regular store visits

Teamwork (20%)

• To demonstrate and reinforce the Company Vision and Values at all times and provide the necessary leadership to gain commitment from internal and external parties

• To work effectively and be a team player at all times

• To celebrate success with the team