We are looking for a data-driven and agile Assistant Marketing Manager to serve as the engine of our marketing operations. In this role, you will will bridge the gap between strategy and execution. You will hold primary responsibility for our Digital & Performance Marketing channels, manage our social media presence, and collaborate closely with internal teams to unlock the potential of our CRM database.

This is a hands-on role for a marketer who loves the numbers as much as the creative:

1. Performance Marketing & User Acquisition

• Ad Management: Plan, execute, and optimize paid campaigns across Google Ads (Search, Shopping, Display) and Meta (Facebook/Instagram).

• Budget & ROI: Manage monthly ad budgets to ensure maximum ROAS. Monitor CPA and adjust bids/targeting in real-time.

• Testing: Run tests on ad creatives and copy, providing clear feedback to the Design team to iterate on high-performing assets.

2. Social Media & Content Management

• Calendar Ownership: Own the marketing calendar. Ensure social media posts, product launches, and promotions are synchronized across all channels.

• Community Growth: Oversee organic social media strategy to drive traffic, engagement and brand authority in the numismatic/precious metals space.

3. CRM & Customer Retention Strategy

• Segmentation: Use customer data to build segmented audiences for personalized marketing.

• Automation: Design and manage email marketing flows (EDMs) and automated triggers to increase Customer Lifetime Value (CLV).

• Analysis: Analyse customer behaviour data to identify "churn risks" and opportunities for re-engagement.

4. Cross-Functional Collaboration

• Design Briefing: Translate marketing goals into clear, actionable creative briefs for the design and production team.

• E-commerce Sync: Work with the e-commerce team to ensure landing pages and product listings are optimized for incoming ad traffic.

Requirements

• Experience: 4-6 years of experience in Digital Marketing, Retail Marketing, or a similar Growth role.

• Technical Mastery:

• Proven experience managing Google Ads Manager and Meta Business Suite.

• Strong proficiency in Google Analytics (GA4).

• Experience with CRM/Email platforms (e.g., HubSpot, or similar) and data visualization tools (e.g., Looker Studio, PowerBI).

• Experience with AI tools (e.g., Gemini, Manus) for copywriting, process automation, and data synthesis. 

• Basic proficiency in photo and video editing tools (e.g., Canva, CapCut) for creating social content and quick ad iterations.

• Soft Skills:

• Analytical Mindset: You make decisions based on data, not guesses.

• Project Management: Ability to juggle campaign execution, data analysis, and team coordination simultaneously.

• Bonus: Experience in the luxury goods, collectibles, or fintech sectors is a strong plus.
  

Interested candidates please click "APPLY NOW" to submit your detailed resume with available date, current, and expected salary.