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Recruit Ref: L049919119
Posting Date: 2022-08-11
Metadesign Limited
Metadesign Limited

A well-established international brand management, importation and distribution company (in Wong Chuk Hang) established in 1989. Providing top quality products for the Food & Beverage industry in Hong Kong & Macau, METABEV is inviting candidates to join our team and passionate culture. We proudly represent some of the world’s leading beverage and confectionary brands across water, beer & spirits (amongst others; Perrier & Juice, Peroni, Aperol, Campari, Jose Cuervo, Amedei chocolate, FABBRI). We are looking for someone who is passionate for the following division and role;

Marketing Manager

Job Description:

Trade Marketing Strategy and Channel Development

To take initiative, plan and implement activation with business priority & brand strategy :

  • focusing on On channel (Night Club, Bar, KTV, Small Trendy Bar & Family KTV ) and specific area OFF channel development and penetration. Work closely with regional sales team deliver creative solutions, develop channel activation mechanism, select outlets for implementation and execute regional trade activities so as to meet specific market needs
  • Fully engage in fiscal business key project in terms of plan design, coordination and execution
  • Project budget control and management in line with expectations
  • Develop regular TMKT reports and build up strong relationship with key trade partners and gather market intelligence
  • Execution Activities
  • Qualified outlet/city plan for each activation to fit channel strategy and brand strategy. Well delivery and communication between trade and brand to ensure realize the brand & channel strategy.
  • Effective communication between trade and brand and immediate feedback/action to leverage both needs.
  • Strictly follow brand guideline and channel strategy guideline for effective investment.

Brand Management

  • Build aspirational, identical, ownable, and locally relevant brand vision and strategy to consumers.
  •  Work closely with brand company on brand proposition, target consumer segmentation, brand communication strategy, content development and strategic direction for the defined portfolio.
  •  To assist new brand recruitment by updating company portfolio regularly   
  •  To develop strong consumer connection plan to make sure brand messages can be effectively and efficiently delivered to target consumers in new media ecosystem and vertical social media platforms.
  •  To ensure commercial strategy and implementation could support brand vision and growth objective through continuous improvement on penetration, rotation and expansion

Business Management

  • Manage and monitor the overall topline and bottom-line growth of brand P&L.
  •  Own the budget planning and tracking process by coworking with functional teams based on budget to improve spending efficiency under different brand initiatives.
  •  Champion the portfolio to ensure sufficient focus and priority is placed behind it in commercial teams, operation teams and functional teams.
  •  Present inspirational, consumer centric and implementable brand plans and activation plans to top management, brand companies and cross-functional teams, customers, suppliers, etc.


  • 7 years above working experience in marketing, commerce or business management with reputable companies, imported spirit experience is preferable
  •  Solid brand management experience in both planning and execution
  •  Proven strategic, analytical and creative abilities
  •  Open-minded, highly driven and passionate;
  •  Strong team player, strong interpersonal and influencing skills
  •  Fluent English and Mandarin both in written and spoken
  •  University graduate with bachelor degree or above

Please apply with full resume, expected salary and contact phone number by email to

Personal data collected will be used for recruitment purpose only

Job Position Level:
Employment Term:
Full Time 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
7 or above 
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