Key Role
· Lead category, brand strategy, innovation and marketing plans.
· Collaborate with cross-functional team to execute brand strategy and plans to achieve category business objectives and brand marketing measurements.
Responsibilities
• Execute market research activities to identify consumer and customer insights.
• Develop and execute brand marketing plans, lead NPD/ EPD, pricing, communications, media to promotion plan and tactics.
• Track marketing initiatives and set measurements to enhance effectiveness and business impact.
• Deliver brand growth targets with brand P&L accountability and market share growth.
• Manage marketing expenditures to enhance efficiency, effectiveness/ ROIs.
• Collaborate with cross functional team to identify needs & opportunities, developing pricing, distribution, consumer promotion strategies for assigned category.
• Work with global and regional team on NPD/EPD launch
• Day to day management and coaching of direct report(s)
Expectations：
· University or above Degree in marketing, business administration or related disciplines
· Minimum 7 years of experience in marketing preferably with FMCG companies
· New product development, project management and launch plan execution
· Adaptation/ localization of global/ regional marketing strategies, copy/ program resources to drive local business growth
· Develop, present/ align, and execute brand plans including advertising/ communications, media, digital/ social, consumer promotion, trade/ in-store, product/ pricing, etc.
· Market research exposure on U&A, concept & copy development, brand performance tracking, etc.
· TVC/ print/ digital creative development & production
· Media brief development, execution plan and post-track/ optimization
· Understands P & L and budget management to deliver sales, margin, profit targets.
· Fluent written and spoken English
· Proficient in MS Office applications
· Experience in handling OTC/VMS category is a plus