Cinderella Media Group
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Recruit Ref: L04884040
Posting Date: 2020-02-06
Shilla Travel Retail Hong Kong Limited
Shilla Travel Retail Hong Kong Limited

The Shilla Duty Free operates 6 Cosmetics & Perfumes and Fashion Accessories stores at the Hong Kong International Airport starting from 12 December, 2017. The brand “Beauty & You" is a one-stop shopping destination offering a wide spectrum of beauty and fashion accessories brands. We engage customers at every stage of their airport shopping journey with exciting activities, refreshing concepts and excellent service, delighting them with unparalleled shopping experience and irresistible value that is Beauty & You.

To cope with our business expansion, we would like to invite a high calibre and passionate candidate to join us for the following position by Apply.

(Jr.) Category Manager - Liquor & Tobacco

Reporting directly to Merchandising Director, the (Jr.) Category Manager  will be responsible for leading and managing his/her portfolio L&T brands from forecasting/OTB, buying to space allocation/store design in order to maximize sales, trade margins and trading profits, stock-on-hand, stock turn and space productivity.


  • Research, monitor, analyze and improve his/her portfolio performance from diverse perspective: sales, category mix, customer mix, market trend, penetration, who is shopping vs. who is not, etc.;
  • Update a robust brand-mix in order to attract different segments and profiles at multiple shops operated by Shilla (MIA) (age, socio-economic status, nationality, shopping behavior, etc.);
  • Liaise with Design and Construction team regarding store renovation, brand in/out control, VM execution
  • Negotiate and manage trade terms and reach agreements with brands which includes store design and layout, space planning, CAPEX funding, Sales Assistant headcount;
  • Responsible for OTB management, purchase order proposals, stock management and KPI’s control; Source new and emerging category/brand to introduce to the business;
  • Collaborate with team colleagues to manage daily tasks including merchandise reporting, assortment/sales data consolidating and analyzing;
  • Work closely with brands and Retail Operations Team to:
  • upgrade and maximize our in-store execution (brands stories, lifestyle concepts, tailored proprietary furniture, curated zones, etc.) in the respect of awarded tender submission contents;
  • support store refurbishment projects such as working with external project management, designer and contractor.
  • Liaise with Marketing and IT Teams to develop his/her portfolio through digital channels, on-line store, in store digital assets and marketing strategies;
  • Liaise with Logistics Team regarding shipment schedule, stock management, ad-hoc issues relating to stock flow;
  • Oversee the overall planning and execution of brands’ marketing /promotional calendar for his/her portfolio;
  • Manage brand marketing income through securing marketing supports from brands such as GWP and investments;
  • Support Marketing Team in the areas of advertising, public relations and communications, and any external tie ups promotions or partnership programs.


  • Degree holder or above;
  • At least 4 years of relevant merchandising experience in Retail (Liquor & Tobacco), preferably in travel retail industry;
  • Possess category acumen and flair;
  • Self-starter with strong business acumen and result-oriented;
  • Outgoing, dependable, proactive and team player with can-do attitude;
  • Good organization and time management skills;
  • Good customer service focus to internal and external customers;
  • Strong communication and interpersonal skills, ability to interact with all levels;
  • Hands-on experience in MS Excel & Powerpoint; Knowledge in SAP is a plus;
  • Fluent in written and spoken English and Cantonese. Other language skills would be a plus.

Interested parties please attach your full resume with current and expected salary and your availability to the application for

You can also view our business scope & company details on our company website:

Data collected will be treated with strict confidential and used for recruitment purpose only.

Wholesale & Retail 
Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Total Working Exp:
Outlying Islands / Chek Lap Kok
  • Bank Holiday
  • Dental Insurance
  • Double Pay
  • Five-Day Work
  • Flexible Working Hours
  • Marriage Leave
  • Performance Bonus
  • Transportation Allowance
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