Shrewsbury International School Hong Kong draws directly from the heritage of one of Britain's most distinguished independent schools. Founded by Royal Charter in 1552, Shrewsbury School UK has an exceptional record of excellence in broad academic study. We share a commitment to cultivating confident, articulate, and independent learners. 

As the only premium provider of British education in the region, our inspirational educational programme is grounded in the English National Curriculum, designed to nurture creativity and confidence. Conveniently located just 20 minutes from Central, we offer an exceptional range of experiences for students aged 3 to 13.

Key Responsibilities:

The Marketing Content Creator is the lead digital storyteller for Shrewsbury International School Hong Kong. This role elevates the school’s brand visibility and drives enrollment by producing engaging multimedia content, supporting key marketing events, and using data-driven insights to foster a vibrant, highly engaged online community.

• Content Creation & Digital Distribution

  • Create, shoot, and edit compelling digital content (videos, photos, graphics) and write brand-aligned English copy across all platforms.

  • Distribute and publish multimedia content across the school’s website, parent newsletters, and other internal/external communications platforms to amplify marketing campaigns and maximise reach.

  • Manage the daily social media calendar, driving community engagement and capitalising on digital trends to boost brand awareness and enrolment.

  • Act as the welcoming, on-camera talent and digital storyteller for school tours, community highlights, and promotional videos.

• Database & Analytics Management

  • Maintain and accurately update prospective parent leads and marketing contact lists within the school’s database systems.

  • Track social media metrics and event registration data to evaluate campaign performance and audience engagement.

  • Prepare clear, concise reports on digital performance and event outcomes to support data-driven marketing decisions.

• Marketing & School Event Support 

  • Provide live, end-to-end media coverage (photography, videography, and social media updates) for key school events and open days.

  • Collaborate with Marketing and Admissions to plan and organise a comprehensive calendar of on- and off-campus events for current and prospective families.

  • Coordinate event logistics, promotional collateral, and external creative vendors when extra production support is needed.

  • Apply SEO best practices, utilising strategic keywords to optimise web pages, blogs, and video titles for maximum search visibility.

  • Optimise the school’s presence on line to positively affect the content of AI search results, e.g. Co-Pilot, Gemini.

  • Support the Marketing Manager and Senior Leadership Team with additional duties as required to strengthen the department's overall operations. 

Professional Expectations:

• Experience: 

  • Three or more years of professional hands-on experience in content creation, short-form video production, copywriting, and social media account management.

  • Professional experience in digital media or marketing within an international school, educational institution, or agency setting will be an advantage. 

  • Demonstrated experience with marketing event logistics and coordination.

  • Direct experience with database management.

• Education: 

  • Bachelor’s Degree in Digital Media, Marketing, Creative Communications, Journalism, or a related field.

  • Preferred technical certifications: Adobe Certified Professional, Google Analytics/Digital Marketing Certification.

• Required skills:

  • Excellent written and spoken English communication and storytelling skills; fluency in Cantonese or Mandarin is a strong advantage.

  • Advanced proficiency in multimedia editing tools (e.g., Adobe Premiere Pro, Photoshop, Illustrator, Canva, CapCut).

  • Strong project management skills with the ability to coordinate live events and manage campaign deadlines simultaneously.

  • Solid working knowledge of database management, data hygiene, and analytics dashboards.

  • Excellent interpersonal skills with an approachable, professional demeanour suitable for interacting with parents, staff, and students in a fast-paced, multicultural school environment.

  • Self-motivated, highly creative, and adaptable with a strong passion for modern international education.

Child Safeguarding:

Shrewsbury International School Hong Kong is committed to Safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.

Requirements:

Applicants must:

• Be a permanent Hong Kong resident or possess a valid visa to work in Hong Kong;

• Provide a satisfactory criminal record check;

• Provide two signed, confidential references before the start of contract;

• Provide verification of original qualifications and work experience;

• Be proficient with copywriting in Chinese (Traditional Chinese and Simplified Chinese).

Further Details:

Full details of the school are available on our website at http://www.shrewsbury.edu.hk.

Any queries should be forwarded to the Human Resources Department at: ••••@shrewsbury.edu.hk