Recruit Ref: L05066314
Posting Date: 2021-04-16
The Hong Kong Federation of Youth Groups
The Hong Kong Federation of Youth Groups
Development Officer (Digital Marketing) (Jockey Club Media 21)

Job Duties and Responsibilities:

  • Plan and execute digital marketing strategies on different channels (SEM, SEO, EDM, Display, YouTube ad) to increase the brand awareness and promote the core services of M21
  • Manage and monitor social media platforms including Facebook, YouTube, Instagram etc. to maintain an active engagement with audience
  • Carry out regular market research, competitive analysis and channel monitoring for social learning, planning and optimization
  • Coordinate with different teams to ensure timely delivery of outstanding campaign results

Entry Requirements:
Study Fields:

  • University graduate with major in Marketing, Business Administration, Journalism, Communications, Languages or other related disciplines

Knowledge, Skills and Abilities:

  • Excellent understanding of digital marketing concepts and best practices
  • Experience in social media, email marketing and SEO/SEM
  • Analytical mindset and critical thinking
  • Excellent communications skills

Personal Attributes:

  • Be self-motivated with commitment
  • Be able to work independently and as a team
  • Ambitious in youth services and eager to initiate new idea for youth development in a non-profit setting
  • Be able to stand high pressure with wellness

Additional Requirements:

  • 3+ years of experience in digital marketing or related fields (Agency & In-house welcome)
  • Familiar with Premiere Pro, Photoshop or similar tools would be a plus
  • Perform shift duties on weekdays, Saturdays, Sundays or public holidays may be required

To apply, please submit an online application at HKFYG Recruitment Portal OR complete the application form (downloaded from and email to  Candidates may be required to undergo Sexual Conviction Record Check (SCRC) if job duties involve frequent contact with children.  Only shortlisted candidates will be notified to attend a written test.

Association / Organization / Social Service / NGO 
Job Position Level:
Employment Term:
Full Time / Contract 
Min. Edu. Level Req:
Total Working Exp:
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Keywords: 香港青年協會,The Hong Kong Federation of Youth Groups
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