Cinderella Media Group
Recruit Ref: L046036671
Posting Date: 2019-11-19
The Nielsen Company (Hong Kong) Ltd
The Nielsen Company (Hong Kong) Ltd
Analyst - Innovation

Nielsen’s Innovation team (also known as BASES) helps clients develop and commercialize new products that generate profitable growth by identifying unmet consumer demand, optimize their innovations to deliver on demand, and support the acceleration of commercialization success with more precise launch plans and real-time optimization of in-market activities.

Through a blend of innovative market research technologies, such as evolutionary algorithms, predictive analytics, and client consulting, the Innovation team helps our clients improve their outcomes at every stage of the innovation lifecycle. We identify breakthrough product ideas, messaging that inspires action, fresh package designs and optimal launch strategies.

Working in the Innovation team, you will assist with the execution of marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports and delivering ongoing complex client reporting providing valuable insights to clients


  • Execute projects across a variety of clients, meeting agreed-upon milestones
  • Accountable for high-quality client deliverables and sales forecasts
  • Deliver work without data errors and inconsistencies
  • Partner with various analytical teams to provide cohesive insights and recommendations to our clients
  • Develop mastery of BASES products and services as well as the project process
  • Develop mastery of proprietary tools and metrics within the first 6 months of the job
  • Develop a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables
  • Demonstrate a basic understanding of what drives in-market sales and forecasting theory
  • Analyze study results to draft emails, reports, and presentations
  • Support special projects and thought leadership initiatives
  • Handle project-related client correspondence as needed
  • Support the development of client training

The Ideal Candidate should:

  • Be a strong analytical thinker with strong organizational skills and attention to detail
  • Manage projects and deadlines independently
  • Have strong written and verbal communication skills
  • Understand market research results and use these results along with in-market data to pull together a story
  • Prioritize and meet deadlines
  • Demonstrate the ability to execute against projects for a variety of products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
  • Work effectively in a team to execute projects

Education & Experience:

  • Fresh graduates or recent graduates with a degree in Marketing, Economics or Business Administration
  • Strong analytical mind and excellent numerical skills
  • Very good interpersonal skills
  • Strong business acumen and financial knowledge
  • Awareness of the clients’ needs
  • Fluent in English and Cantonese

In this role, you would learn how to use data to answer clients’ business questions and optimize our clients’ new product launches. You will develop a strong sense of story-telling by using data.

By working in Nielsen, you will learn how to work with teams in other Asian markets and globally as well as understand the processes and project management of a multinational company.

To find out more about what it's like to work with Nielsen and how we can help you fulfill your career aspirations, please visit our website and click

Personal data provided by job applicants will be used strictly in accordance with our personal data policy. The information will only be used for appointment to the Company and other company-related purposes. The Company will retain unsuccessful applications as required but not more than 12 months and may refer suitable applicants to other vacancies within the Company.

Consultancy / Professional Service 
Job Position Level:
Employment Term:
Full Time 
Min. Edu. Level Req:
Total Working Exp:
Eastern District / Quarry Bay
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