Key Responsibilities

Campaign Planning & Execution

• Assist in developing and executing integrated marketing campaigns (online and offline)

• Coordinate campaign timelines, deliverables, and budgets

• Work with agencies, designers, and suppliers to produce marketing materials

Marketing Support

• Support execution of marketing activities across key markets in coordination with distributors

• Assist in adapting and localizing global marketing materials for different distributors and regions

• Support updates of product information, visuals, and campaign assets on distributor and e-commerce platforms

Content & Communication

• Support preparation of marketing materials for distributors, including product launches, seasonal campaigns, and brand promotions

• Assist in ensuring brand guidelines are properly followed across distributor materials and communications

• Coordinate with distributors and internal teams to gather required content, assets, and approvals

• Support communication for product updates, marketing initiatives, and promotional activities across different markets

• Assist with PR materials, event support, and trade show communications where required

Event & Trade Marketing

• Support planning and execution of events, exhibitions, and promotions

• Coordinate logistics, materials, and on-site support

• Liaise with partners, distributors, or retail channels

Internal Collaboration

• Work closely with sales team to support lead generation and sell-through

• Coordinate with product team for launches and updates
  

Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related discipline

• Minimum 4 years of experience in marketing, preferably in retail, consumer goods, fashion, or e-commerce

Skills & Competencies

• Strong organizational and project coordination skills

• Good understanding of digital marketing tools and platforms

• Proficiency in Microsoft Office (Excel, PowerPoint); knowledge of CRM or analytics tools is a plus

• Excellent written and verbal communication skills (English and Chinese preferred)

• Detail-oriented with ability to manage multiple tasks under tight deadlines