Job Summary

We are seeking a results-driven Digital Marketing Specialist with expertise in the consumer electronics industry to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance our presence in the EU and US markets.

Key Responsibilities

• Digital Strategy Development: Create and implement comprehensive digital marketing strategies tailored for the EU and US consumer electronics markets.

• Content Creation: Develop engaging and informative content for various digital channels including websites, social media, email campaigns, and blogs.

• SEO & SEM: Optimize website content for search engines and manage PPC campaigns to increase visibility and drive traffic.

• Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn specific to the consumer electronics sector

• Market Research: Conduct market research to understand consumer trends, competitive landscape, and customer preferences in the EU and US markets.

• Collaboration: Work closely with product, sales, and design teams to ensure brand consistency and alignment with overall business goals.

• Campaign Management: Plan, execute, and monitor marketing campaigns, evaluating their success and optimizing strategies for better results.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 3+ years of experience in digital marketing, preferably in the consumer electronics sector.

• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email automation tools).

• Proven experience in SEO and SEM strategies.

• Excellent verbal and written communication skills.

• Analytical mindset with a focus on data-driven decision-making.

• Experience with market research and consumer behavior analysis.

• Ability to work independently and as part of a team in a fast-paced environment.