Job Summary

The Brand & Market Intelligence Specialist supports ZAMA Group by delivering reliable market intelligence, structured customers, and competitor insight, managing corporate branding related activities and online content.  Provide analytical research with practical marketing support, ensuring that market data, customer interaction learnings, and event insights are collected, interpreted, and communicated in a thorough, precise, and transparent manner.

In addition, the role contributes to the consistency and professionalism of ZAMA’s company image by managing brand related activities and materials, as well as online content.

The Brand & Market Intelligence Specialist is expected to work with accuracy, openness, and sustainability in mind, providing clear recommendations, maintaining organized databases and tools, and supporting a neat and consistent presentation of ZAMA both internally and externally.

Job Responsibilities

1. Build, maintain, and update market intelligence profiles and databases using RASI (Research, Analysis, Summary, and Insights). 

2. Conduct market research on competitors, customers, product segments, and relevant economic developments affecting ZAMA. 

3. Analyze market trends and translate findings into specific, actionable recommendations.

4. Develop and maintain tools and databases for customer interaction tracking and analysis.

5. Review and summarize customer interaction data to identify patterns, opportunities, and business implications.

6. Support maintenance and customization of sales materials, company profiles, and related marketing documents. 

7. Research expos and conferences, maintaining a database of relevant events and recommendations on attendance, participation type, and delegate profiles. 

8. Support expo and conference preparation, including booth design coordination, procurement follow-up, installation planning, and marketing logistics

9. Coordinate post-expo debrief processes, including collection, organization, and tracking of market and customer information gathered. 

10. Help maintain and apply ZAMA brand guidelines.

11. Support website design updates, content maintenance/distribution, and overall brand consistency across channels. 

12. Collaborate openly with internal stakeholders and incorporate constructive feedback to improve marketing outputs and business support.

Requirements

1. Bachelor’s degree in Marketing, Business, Communications, Engineering or a related discipline.

2. Additional coursework or certification in market research, data analysis, branding, digital marketing, or business intelligence is an advantage.

3. Min. 5 years relevant experience in brand, marketing, or communications, preferably within industrial technical or manufacturing sectors.

4. Experience supporting sales and marketing materials in a business-to-business environment. 

5. Experience in optimizing and managing SEO and SEM strategies

6. Strong market research and analytical skills with ability to interpret market data and translate insights into actionable strategies.

7. Attentive to details, good numerical sense and well organized. 

8. Good team player with excellent communications and people management skills.

9. Proficiency in MS Office (Excel, PowerPoint, Chinese Word processing).  Practical experience in SAP and Power BI is an advantage.

10. Excellent command of both spoken and written English and Chinese. 

11. Professional, neat, and structured approach to work, with a mindset for continuous improvement.

What you get

• MNC environment

• 13-month salary + discretion bonus

• Medical, dental, travel insurance coverage

• Flexible-working hours + WFH

Interested parties please email your resume with current and expected salary to the Human Resources Department.

Data collected will be treated in strictly confidential and in used of recruitment purpose only.