Job Overview:

We are looking for a Digital Marketing Analyst to join our team and play a critical role in analyzing marketing and app data to uncover actionable insights for improving the X Wallet App and Marketing Initiatives. The ideal candidate will focus on identifying opportunities to enhance UI/UX for better conversion, analyzing market trends, and monitoring daily data performance. This person will also conduct in-depth market research to benchmark best practices in Hong Kong and internationally, ensuring we stay ahead of the competition.

This is a highly analytical and strategic role, requiring strong data sense, problem-solving skills, attention to detail, and the ability to communicate insights effectively across teams.

Key Responsibilities:

1.Data Analysis & Insights Generation:

• Analyze marketing campaign performance and app user data to uncover areas for improvement.
• Provide insights on user behavior, conversion drop-offs, and key performance bottlenecks in the funnels.
• Generate actionable recommendations to improve activation rates and reduce churn.

2.Market Research & Competitor Benchmarking:

• Conduct market research to identify best practices in fintech apps in Hong Kong and globally.
• Benchmark competitors to identify key trends in user acquisition, retention, and UI/UX strategies.
• Present findings to guide data-driven decision-making for UI/UX improvements and marketing strategies.

3.UI/UX Improvement Insights:

• Use behavioral data (e.g., heatmaps, click-through analysis) to identify pain points in the X Wallet App's user experience.
• Work closely with the product and design teams to suggest changes for better conversion rates and user engagement.

4.Traffic & Data Monitoring:

• Monitor app traffic, daily metrics, and marketing performance data to identify trends and anomalies.
• Flag critical issues and provide suggestions to optimize performance in real-time.

5.Reporting & Communication:

• Develop and maintain dashboards to track key performance indicators (KPIs) and trends.
• Prepare regular reports and presentations to communicate insights to stakeholders and cross-functional teams.

6.Experimentation & Testing:

• Work with marketing and product teams to design and analyze A/B tests and experiments.
• Validate hypotheses with data to optimize campaigns and improve the app experience.

Key Qualifications:

1.Experience:

• 2-4 years of experience in data analysis, business intelligence, or market research roles, preferably within fintech, app-based businesses, or similar industries.
• Proven ability to analyze complex datasets and translate them into actionable business insights.

2.Skills:

• Strong analytical skills with experience using tools like SQL, Excel, Python, or R for data analysis.
• Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
• Experience with app analytics tools such as Google Analytics, Mixpanel, Amplitude, or Firebase.
• Familiarity with market research methodologies and competitive analysis.
• Basic understanding of UI/UX principles and conversion rate optimization (CRO).

3.Mindset:

• Detail-oriented with a passion for solving complex problems using data.
• Curious and proactive, with a drive to continuously improve processes and outcomes.
• Strong communication skills to present findings and work collaboratively with cross-functional teams.

Preferred Qualifications:

• Experience in the FinTech or Mobile App industry.
• Familiarity with Hong Kong's fintech landscape and user behavior trends.
• Knowledge of A/B testing frameworks and statistical analysis for experiments.
• Basic knowledge of tools like Figma or Adobe XD for UI/UX collaboration is a plus.

What We Offer:

• A dynamic and fast-paced environment within the growing fintech industry.
• Opportunities to work on impactful projects that shape the future of X Wallet App.
• Competitive salary and benefits package.
• Access to cutting-edge tools and resources to support your professional growth.

How to Apply:

If you are passionate about data-driven problem solving and excited to contribute to the growth of a leading fintech app, we’d love to hear from you! Submit your resume and a cover letter highlighting your relevant skills and experience.

Why should you join us?

• Rewarding career development on a Fintech-payment project!
• 1:1 coaching and mentoring, work with a friendly, open-minded, supportive team!
• You will be heard, valued, recognised, and appreciated!
• Working in a convenient office location - Sheung Wan!
• Attractive remuneration package with a discretionary bonus!
• The top-notch medical plan includes Annual body check, clinical, hospitalisation & Dental!
• Free flow snacks and drinks! Yay!
• Our little gratitude on your birthday, Festival gifts or red packets!
• Regularly volunteers, sports company activities!

If you are a good fit, please come, click the 'Apply Now' button and JOIN US!

 

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