About the role

This role focuses on strengthening digital marketing capability, supporting launches, ensuring effective collaboration with BYD, internal sales teams, and agency partners to deliver measurable business outcomes. The position strengthens digital marketing capabilities toward a more data-driven, customer-centric, and performance-oriented marketing operating model.

Key Responsibilities

Digital Marketing & Lead Generation Execution

• Lead execution and optimization of digital marketing campaigns across key platforms including Meta, Google, YouTube, and relevant China digital ecosystems
• Support customer acquisition initiatives through performance marketing and lead generation programs
• Monitor campaign performance, CPL, lead quality, and conversion trends
• Coordinate landing pages, tracking mechanisms, and campaign reporting
• Work closely with IT, CR and sales teams to improve lead follow-up effectiveness
• Support data-driven marketing decisions through analysis of customer journeys, acquisition sources, and retention performance

OEM Coordination

• Act as day-to-day marketing liaison with OEM teams
• Coordinate launch assets, campaign requirements, and marketing timelines from OEM partners
• Ensure compliance with brand guidelines and reporting expectations
• Translate strategic direction into local market execution plans

Integrated Campaign Management

• Support planning and execution of launches, showroom activations, and promotional campaigns
• Ensure alignment between digital campaigns and offline touchpoints (Showroom, events)
• Coordinate agencies and vendors to ensure timely delivery of launch materials
• Integrate digital engagement into launch and event planning

Agency & Vendor Management

• Manage digital, creative, and production agencies on campaign execution
• Develop clear briefs and review deliverables against performance objectives
• Track timelines, deliverables, and budget utilization

Team Coordination & Capability Development

• Supervise and guide Marketing Officers in campaign execution and daily operations
• Support adoption of digital marketing best practices across the team
• Improve workflow efficiency and operational discipline
• Contribute to internal knowledge sharing and capability building initiatives

Reporting & Marketing Operations

• Prepare regular performance and campaign reports for internal stakeholders
• Maintain structured documentation of campaign activities and learnings
• Support implementation of marketing systems, tools, and process improvements

Requirements

Experience

• 8–10 years of marketing experience, preferably in:
• Automotive, OEM or China-based companies
• Luxury or retail goods marketing environments
• Hands-on experience in digital marketing and performance-driven campaigns
• Experience managing integrated marketing and launch projects
• Experience working directly with Chinese counterparts, or in a Chinese company

Technical Skills

• Strong understanding of digital marketing platforms
• Familiarity with CRM, customer journey management, and marketing analytics
• Experience coordinating agencies and cross-functional teams
• Solid project management and execution capability

Preferred Background

• Fluent in Mandarin professionally
• Able to work in Chinese working environment (Email and presentation in Chinese)
• Exposure to China digital ecosystems (e.g., WeChat, Douyin, Xiaohongshu)
• Experience managing junior team members
• Understanding of automotive retail or dealership operations

Personal Attributes

• Comfortable operating in a fast-paced, evolving environment
• Execution-driven with strong ownership and can-do mindset
• Structured thinker with strong attention to detail
• Strong stakeholder management and communication skills
• Collaborative and solutions-oriented approach

Working Location: Chai Wan

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Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of gender, race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.