Cinderella Media Group
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Recruit Ref: L046036834
Posting Date: 2020-01-20
The Nielsen Company (Hong Kong) Limited
The Nielsen Company (Hong Kong) Limited

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population.

For more information on Nielsen, visit

Sales Effectiveness Analyst

Are you curious, collaborative, and pro-active? Do you like data analytics and want to learn about how to make an impact to our clients’ strategies If this sounds interesting to you then we have openings in our Hong Kong office for an Analyst and a Senior Analyst in our Sales Effectiveness team.

About Sales Effectiveness:
You’re in stores and ready to buy. What catches your eye and motivates you to buy a certain product? Maybe the product was on sale, or in just the right spot on the shelf. With Sales Effectiveness (SEff) we help our clients prioritize their pricing, trade promotion and assortment strategies and tactics in store, so they can reach the right buyers. 

The advanced technology differentiates us from other players in the market. In this role, you will be able to use advanced technology to support the data to provide insights, latest technology in research, networking with multinational companies, understanding trade execution process, and learn about FMCG dynamics.

The SEff team plays a pivotal role in helping clients answer their key business questions to improve performance, questions like ‘what price should my product be? What promotions work?  How can I get the best return on my marketing? What should my field sales team do?  Did my in-store marketing work?’

Want to know how it is to work at Nielsen as Analytical Consultant? Take a look!


  • Work as a part of an international project team that helps FMCG clients optimize their pricing, promotion activities and instore trade spending
  • Apart from Nielsen traditional tools, SEff team leverages advanced methodologies to build answers to business questions from the market data
  • Assist in project management, Nielsen tools commercialization and execution
  • Have a chance to participate in building relationships with different FMCG clients
  • Become an FMCG expert by converting data into a business-focused client insights
  • Participate in making presentation content, adding recommendations for the clients
  • Attending events/conferences of FMCG-industry profile

Job Requirements:

  • Degree in Business, Marketing, or Statistics
  • 1-3 years of experience in FMCG, trade marketing, category management (Fresh graduates are welcomed to apply as an entry-level analyst) 
  • Are passionate about Price, Promo and Assortment Analytics
  • Interested in market research and business, data-based consulting
  • Logical with high numerical sense
  • Fluent in English and Cantonese. Mandarin is a plus.
  • Strong communication and presentation, as well as project management skills
  • Technical skills in SAS, Python, R Stats, considered an advantage
  • Advanced Excel & PowerPoint skills will be good
  • Able to effectively communicate in a cross-country environment

Years of Experience:

  • Analyst: Graduate level or up to 1 year experience
  • Senior Analyst: 2 years plus experience in FMCG, trade marketing, category management

In this role you will learn about:

  • Our business and industries from our analytical experts
  • Client consulting and market research
  • Understand FMCG environment in Hong Kong and the Developed Asia region
  • Work in an international and friendly team
  • Receive full-time employment contracts & benefits

In this exciting role, you will work closely with the Sales Effectiveness Head. Career progression and industry expertise can be found by developing knowledge and responsibilities within this team or moving into other Nielsen teams. 

To find out more about what it's like to work with Nielsen and how we can help you fulfill your career aspirations, please visit our website and click

Consultancy / Professional Service 
Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Total Working Exp:
Eastern District / Quarry Bay
  • Five-Day Work
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