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Recruit Ref: L048448213
Posting Date: 2021-04-15
志生食品貿易有限公司

Golden Pig retail is looking to rebrand and redevelop its brand position.

We are looking for an exceptional talented marketing professional to join our team to help bring our long history , famous brand being another lifestyle brand across Hong Kong and Europe.

Marketing and Communications Manager

Responsible for the marketing function at Golden Pig (GP)

To cover creation and implementation of all elements of strategy and planning that enhances brand equity and assists GP’s in achieving its company objectives. To plan, develop, implement and measure GP’s marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.

Key Accountabilities

  • Lead the research, identification, prioritization, and execution of opportunities with retailers (that may require starting from scratch) to help GP achieve increased brand awareness, new customers and revenue
  • Review and analyse the performance of partnerships after each campaign and advise opportunities for improvements & further developments
  • Plan and execute the restaurant and branding events with external agencies - Own the planning process, from managing deadlines and multiple suppliers with expert accuracy, to developing collaterals and on-the-ground event managements
  • Develop and deliver creative marketing and communication strategies, plans and approaches to help market GP’s to a wider audience
  • Driving and leading the provision of local market information and insight, establish and preparing GP to strengthen local brand image and later on become a global brand.
  • Ensure all Retail and Hospitality initiatives are joined up, cohesive in approach and communicated well in advance of execution.
  • Supporting the General Manager in meeting the overall business plan
  • Establish and maintain exemplary relationships with all key stakeholders
  • Support and live the Company Employee Values of “Taking Pride”, Doing The Right Thing” and “Achieve Together”

Campaign strategy

  • Develop GP’s marketing strategy tightly aligned with – and designed to support – the sales strategy
  • Utilise the marketing strategy to create and implement a marketing plan
  • Develop and manage, in conjunction with department heads, an integrated digital marketing plan to support the promotion of the brand
  • Co-ordinate the development of the GP’s website in line with brand guidelines
  • Run effective marketing campaigns which deliver GP’s key messages
  • Freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business
  • Develop clear and insightful weekly leads reporting
  • Design and implement best-in-class tracking of all web activity and leads communication

Communication

  • Work collaboratively to create and manage communication marketing strategy
  • Act as a key ambassador for GP’s
  • Developing an integrated communications strategy for the company incorporating PR, Marketing and Online.
  • Implementing communications plans to increase brand awareness and recognition for GP’s
  • Developing relationships with key media to secure and grow media coverage both online and offline.
  • Monitoring press stories relating to the company and its brand and maximising opportunities for positive PR

Apply please email to joan.lam@goldenpig.hk


Summary
Industry:
Food & Beverage 
Job Category / Function:
Job Position Level:
General 
Employment Term:
Full Time 
Min. Edu. Level Req:
-- 
Total Working Exp:
-- 
Salary(HKD):
--
Benefits:
--
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