Recruit Ref: L057670976
Posting Date: 2024-05-17
Jebsen Beverage Company Limited
Jebsen Beverage Company Limited


Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

Senior Channel Marketing Executive (Western)

Purpose of the Job


  • Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for Western segment
  • Maintain up-to-date promotion calendar for the assigned brands and ensure timely & quality deliverables of promotion executions and regular reports
  • Assist in budget planning and resource allocation to optimize marketing resources
  • Coordinate with internal operation teams and manage vendors to ensure execution excellence in promotion programs, trade activities and visibility projects
  • Liaise with agencies and deliver quality POSM, premium development and provide marketing support to assigned segment
  • Coordinate with brand marketing team and principal to streamline the right brand message to engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives
  • Generate new marketing ideas to keep abreast with market trends as pioneer in beer category
  • Conduct internal reports for regular channel marketing presentations and support ad hoc project as required


  • Degree holders, preferably in marketing or communications field
  • At least 3 years’ experience in channel marketing, preferably in FMCG
  • Good communication and organization skills, detail minded with strong marketing and art judgements
  • Self-motivated and proactive with creative thinking and able to work under pressure
  • Good in time management, agile and dynamics
  • Proficient in PC skills including Microsoft Applications (including PowerPoint and Excel) and Chinese word processing
  • Good command of English, Mandarin and Chinese, both written and spoken

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.
We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.

Interested parties please submit your application to our mailbox by clicking "Apply" below.

For more information about Jebsen Group, please visit or follow us on:
Sina Weibo
WeChat           ID: jebsen1895
LinkedIn           Jebsen Group

All information provided by applicants will be used for recruitment purposes only.

Job Category / Function:
Job Position Level:
Employment Term:
Full Time / Permanent 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
3 or above 
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