Recruit Ref: L0582011148
Posting Date: 2024-05-23

“Fast Retailing” – Our company name incorporates our passion to provide customers with the products they want swiftly and smoothly. At Fast Retailing we are striving to improve people’s lives by changing society for the better, through the value of clothing and positive corporate contributions to the community. This ideal is summed up by our core business philosophy, “Changing clothes. Changing conventional wisdom. Change the world.”

Assistant Manager, Digital Marketing


  • Assist and work alongside with the Manager to develop, nurture and execute the CRM strategy and consumer lifecycle management for the Brand.  Must have the ability to master BI tools i.e. Adobe, Tableau, CDP, MSD etc.
  • Align brand business objectives to define CRM objectives, KPI goal setting and roadmaps, developed locally or handed down through the business regionally/globally to ensure execution with excellence and consumer-centric experience. Suggest improvements where data supports making changes.
  • To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modeling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty.
  • Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics and monitor and stay on top of market trends and make actionable recommendations to stakeholders
  • Strong in presentation skill for monthly consumer reports, in order to deep-dive campaign performance against business goals and provide feedback to teams on how to optimize the campaigns for best ROI.

Insight and strategic development:

  • You will assist the Manager in driving data driven insights to address key business issues.
  • Prepare monthly/regular reports to monitor consumer KPI trending and to identify key opportunities / best practices to brands.
  • To assist the Manager to mentor and educate the operations team on how to leverage advanced consumer analytics.
  • To assist the Manager to identify specific areas for opportunities where advanced analytics can support the business strategy
  • Retention and repeat of existing customers
  • Reactivations of lapsed customers
  • Product penetration
  • Insights into ideal number of touches and channel mix
  • Delivering better ROI on consumer communication
  • To support the Manager on analytical business projects such as:
  • Regular report and data analysis
  • Market research and consumer insight
  • Loyalty marketing
  • Bring together Consumer Analytics, Business Intelligence, Online and other related analytical data sets to addresses the current and future business need


  • Degree or equivalent working experience in CRM and Consumer Marketing  – ideally with specialization in CRM, Loyalty and Consumer Marketing
  • 5 years’ experience that includes CRM, online or data analysis
  • Able to understand consumer and business needs and translate into actions
  • Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
  • Able to drive changes by influencing, inspiring, teaching, and collaborating
  • Self-motivated, good communications and interpersonal skills
  • Excellent, proven record of analytical skills and passion to apply them to complex situation
  • Proficient in online stores
  • Experience in digital marketing agency a plus
  • Understanding the Hong Kong consumer behavior and digital landscape is a plus
  • Experience in retail/FMCG related a plus

We offer competitive remuneration to the right candidate. Interested parties please send the full resume in word or PDF format with current & expected salary by clicking

All information received will be kept in strict confidence and only for employment-related purpose.

Wholesale & Retail 
Job Position Level:
Employment Term:
Full Time 
Min. Edu. Level Req:
Minimum QF Level attained:
Total Working Exp:
5 or above 
Yau Tsim Mong District / Tsim Sha Tsui
  • Five-Day Work
  • Medical Insurance
  • Performance Bonus
  • Work From Home is a reliable online career website. Job-seekers can apply for jobs in marketing and public relations specified in brand manager jobs, direct marketing jobs, marketing researcher jobs and copy-writer jobs. Other than PR jobs, the site also posts thousands of openings for lecturers, food and beverage, laboratory testing, accountant and designer. Job-hunters can read articles related to career planning, career news and job-hunting advice.
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