You are expected to response for developing strategies, planning and executing marketing campaigns, especially initiatives on social media platforms.

Key Responsibilities:

• Develop marketing strategies, plan and execute marketing campaigns, including media plan and promotional activities
• Manage day-to-day activities across digital and social media channels, including creating, scheduling and publishing contents, responding to comments/enquiries, monitoring and reporting
• Supervise internal and external graphic and multimedia design teams
• Monitor budget and control costs stringently
• Conduct competitor analysis and benchmarking
• Collaborate with internal and external parties to ensure campaigns are effectively implemented
• Use AI tools to facilitate graphic/multimedia design and production of marketing materials
• Perform other duties as assigned

Requirements:

• Holder of a bachelor’s degree or above in Marketing, Communications or a related field
• A minimum of 5 years’ relevant experience in digital marketing or brand management. Prior experience in the airline or transportation industry is a distinct advantage
• Experience in the use of AI tools is a must
• Hands-on experience in photo shooting and editing is required
• Experience in digital marketing, e-business, loyalty program development, advertising, promotions, database management is an advantage
• Detail-oriented, dedicated and self-motivated, with the ability to work collaboratively as part of a team
• Excellent command of both written and spoken English and Chinese, with proficiency in Putonghua
• Able to work effectively under tight timelines and pressure. Flexible and willing to work outside office hours
• Proficient in MS Office applications, Adobe Illustrator, Photoshop, Canvas
• Candidates with more experience may be considered for the position of Brand Marketing Manager

We offer a competitive compensation package to the successful candidate. Interested parties, please click “Apply Now” to send full resume with the latest and expected salary package to the Human Resources Department no later than 10 July 2026.

For more information of our recruitment, please visit our company website: https://www.greaterbay-airlines.com/hk/en/join-us/join-our-team.html

Greater Bay Airlines is an Equal Opportunities employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Our Personal Information Collection Statement will be available upon your online application. Applicants not being notified within 8 weeks may consider their application unsuccessful. Their personal data will be retained for a period of 12 months from the application date and will be destroyed thereafter.