Founded in 1956, Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Maxim’s Mooncakes. The Group is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO ramen and The Cheesecake Factory in various territories. Altogether, the Group operates over 960 outlets in Hong Kong, China, Vietnam, Cambodia and Thailand. It also established the first Sino-Foreign joint venture (registered as ‘Sino-foreign Joint Venture 001’) in China in 1980 and now delivers air catering service in 11 cities through joint ventures.