ROLE SUMMARY:
We are seeking a strategic and results-driven Assistant Marketing Manager to drive Commercial Development & Growth for our Beauty portfolio, including Cosmoprof Asia. This role is a core commercial partner to the sales and marketing team, with three key pillars: 1) Monetizing special events, 2) Supporting new sector sales growth, and 3) Developing commercial partnerships. You will own the planning and execution events activities (Awards, stage performances, workshops etc.) with a focus on maximizing their revenue potential. Additionally, you will act as a marketing engine for new sector lead generation and sales enablement, providing critical support to expand into new verticals and audiences.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Special Events Ownership & Monetization:
• End-to-End Management: Take full ownership of planning, logistics, and on-site execution for events (Awards, Stage Performances, Workshops, Masterclasses).
• Sponsorship Product Development: Architect and package tiered sponsorship offerings for these events, defining clear benefits, deliverables, and ROI to drive revenue.

New Sector Sales Growth Support:

• Market & Lead Intelligence: Conduct research on identified new sectors (e.g., new beauty exhibit categories) to map key players, trends, and potential exhibitors/partners.
• Sales Enablement for New Sectors: Develop targeted marketing collaterals, sector-specific value propositions, and outreach campaigns to support the sales and marketing team in penetrating new markets and new sectors.
• Lead Generation Campaigns: Design and execute multi-channel campaigns (email, LinkedIn, targeted content) to generate qualified sales leads for new sectors, nurturing them until handover to sales.

Sales Enablement & Partnership Promotion:

• Develop all sales collateral (pitch decks, proposals, case studies) for both event sponsorship and new sector sales initiatives.
• Lead Direct Promotion: Execute targeted marketing campaigns to generate leads and nurture prospects for sponsorship and new sector opportunities, in tight alignment with sales.
• Collaborate with the Digital Marketer on paid lead gen campaigns and with the Content/PR team on sector-specific messaging.

Programme Integration & Commercial Activation:

• Collaborate with the Conference Producer to identify and develop potential sponsorship and branding integration opportunities within conference programmes such as Cosmotalks or Symposium.
• Support the Elite Buyer Programme by designing sponsorable C-suite networking elements (e.g., exclusive roundtables, hosted dinners) that provide high-touch partner value.
• Conceptualize webinar themes and formats that are inherently attractive for sponsorship and partner thought leadership.
• Instrumental to increasing our public profile. Planning and carrying out PR campaigns and strategies

Execution & Fulfillment:

• Manage on-site logistics and sponsor fulfillment for owned special events.
• Support the sales team by ensuring a seamless marketing-to-sales handover for new sector leads, providing comprehensive lead intelligence.

Other Responsibilities:

• Perform other related tasks as assigned to support broader marketing, commercial, and event management goals.

POSITION REQUIREMENTS:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum 5 years of hands-on experience in commercial marketing, business development, event planning or sales enablement role, ideally within B2B events
• Proven track record in 1) Monetizing events/sponsorship, and 2) Supporting new market or product sales growth through targeted marketing and lead generation.
• Demonstrated experience in designing and delivering sponsorship packages for events and programs.
• Good command of written and spoken English and Chinese is a must.
• Experience in using lead generation tools such as LinkedIn for targeted engagement.
• Strong organizational skills, with the ability to multitask and meet tight deadlines.
• Cooperative, flexible, and proactive, with a strong willingness to learn and take on new challenges.
• Candidates with significantly more relevant experience may be considered for a Marketing Manager title

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote your date of availability, current and expected salary and Click "apply"