Responsibilities: 

• Design and refine loyalty program mechanics (tiered rewards, points redemption, personalized offers) to improve retention, product adoption and spend behavior.
• Collaborate with Data teams to segment audiences and tailor rewards based on customer insights.
• Oversee the integration of partnerships into the loyalty platform (e.g., API integrations, payment systems).
• Identify, negotiate, and secure strategic partnerships (e.g., retail, F&B, platforms) to enhance the value proposition of the loyalty platform.
• Develop joint campaigns to drive member acquisition and engagement.
• Analyze partnership performance (ROI, customer LTV) and optimize relationships for long-term growth.
• Architect end-to-end loyalty campaigns (e.g., seasonal promotions, tiered rewards, gamification) that align with business objectives (acquisition, engagement, usage). 
• Partner with Data/AI teams to embed predictive modeling into campaigns (e.g., next-best-offer algorithms, dynamic rewards) using tools like CDPs or Braze/Salesforce Marketing Cloud.
• Manage campaign budgets, balancing short-term ROI with long-term loyalty-building initiatives.

Requirements: 

• Bachelor’s degree in Business, Marketing, or related disciplines.
• Around 8–10 years of experience in loyalty program management, partnerships, or CRM roles gained from sizable organizations.  
• Proven track record in negotiating and managing high-value B2B partnerships, designing and scaling loyalty campaigns with measurable business impact.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Strong understanding of customer journey mapping, segmentation, and retention strategies.
• Excellent communication and stakeholder management skills.

We offer successful candidate an attractive remuneration package and excellent career prospects. Interested parties please send your resume, present and expected salary, contact details and quoting the reference number by clicking "Apply"

Visit our web site: http://www.octopus.com.hk/

The personal data collected will be used for recruitment purposes only. If you are not contacted by us within six weeks, you may consider your application unsuccessful. Personal data with an unsuccessful applicant will be destroyed 12 months after rejection of the application. During this retention period, you have the right to request for correction or destruction of your personal data at any time. Any request for the correction or destruction of personal data should be addressed in writing to our Human Resources & Administration Department.

Octopus is an equal opportunity employer and all employment decisions and Human Resources policies are administered; especially those relating to recruitment & selection, compensation & benefits, promotion & transfer, training & development and termination & redundancy; without discrimination on the basis of age, race, colour, religion, sex, national origin, marital status, pregnancy, physical and mental disability and family status but on genuine occupational qualification, job performance, employees’ ability and internal/ external relativities.