We're looking for an Assistant Marketing Manager based in Hong Kong to drive our lead generation efforts, enhance direct marketing initiatives, optimise our digital presence, and execute impactful events. If you're passionate about turning strategic ideas into measurable results and thrive in a dynamic environment, we want to hear from you!

What You'll Be Managing:

• Content & Direct Marketing Execution:

  • Develop and write engaging marketing copy, articles, case studies, and other digital/print content that aligns with our brand voice and marketing objectives.

  • Manage the content calendar for website updates, direct marketing campaigns, and new content releases.

  • Assist in managing social media channels and community engagement to amplify content reach and grow our online presence.

• Sales Lead Generation:

  • Design, implement, and optimise direct marketing campaigns (e.g., email newsletters, content syndication, targeted mailing) to generate and nurture sales leads.

  • Monitor, analyse, and report on lead generation performance, identifying areas for improvement and scaling successful tactics.

• Performance Monitoring & Research:

  • Conduct market research and competitive analysis to inform content, direct marketing, and event strategies.

  • Monitor and report on the performance of all marketing activities, providing actionable insights for continuous optimisation and ROI measurement.

• Event Management (Online & Offline):

  • Full lifecycle management of marketing events, including major exhibitions (e.g., HOFEX), webinars, and seminars. This involves concept development, budget management, venue selection, vendor coordination, promotional campaigns, and on-site execution.

  • Develop pre- and post-event communication strategies to maximise attendance and follow-up on leads generated.

• Website Maintenance:

  • Manage day-to-day website updates, ensuring accuracy, relevance, and SEO best practices.

  • Collaborate closely with the marketing team and external vendors on the end-to-end website revamp project, specifically focusing on content strategy, migration, creation, and optimisation for lead conversion.

  • Coordinate and assist in the production of engaging video and static content for the website, from concept to post-production, working with external vendors and our in-house designer.

What You'll Need to Succeed:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3-5 years of progressive marketing experience, with a proven track record in sales lead generation, direct marketing execution (email/content), website management, and event organisation.

• Experience in coordinating or managing large-scale online and offline events, including logistics and promotion.

• Strong content writing and editing skills for digital platforms and direct marketing materials.

• Demonstrated experience in mentoring junior team members or leading project-based work with designers/specialists is highly valued.

• Exceptional written and verbal communication skills in English, Putonghua, and Cantonese are essential for our regional focus.