As the Marketing & Content Officer at IMS, you are our lead storyteller and digital curator of the through-train Montessori journey. Your mission is to demystify our unique pedagogy through high-quality multimedia content and compelling copywriting—showcasing authentic campus life while driving the seamless execution of online and offline marketing campaigns. You will be 'on the ground' across all IMS campuses to capture the 'Montessori Magic' and feature the student experience, transforming daily school life into powerful, lead-generating narratives. 

Main Responsibilities

1. Multimedia Brand Content 

• Content Documentation: Conduct regular "content sweeps" across all campuses to capture high-quality photos and videos of student life and curriculum activities.

• Multimedia Production: Film , edit and create engaging video content (Reels, Explainers, Vlogs, promotion video) for the marketing channels to align with the brand strategy. 

• Interviews & Testimonials: Plan and conduct interviews with the IMS community to create compelling success stories. 

• Copywriting: Draft compelling, educational content in both English and Chinese, tailored to different platforms while maintaining a consistent brand voice.

2. Campaign Execution & Digital Operations

• Multi-Channel Execution: Execute marketing campaigns across digital, print, social media, and email platforms (including IG, FB, LinkedIn, YouTube, WeChat, and XHS).  

• Manage social media content: Oversee the posting schedule and community engagement across all social channels. 

• Lead Generation: Coordinating content strategies to drive community engagement, acquisition, and conversion 

• Agency & Partner Liaison: Support the Manager in coordinating with digital agencies and media partners with the necessary creative brand assets to drive performance. 

• Performance Monitoring: Monitor content and digital campaign performance, providing a bi-weekly report with insights to optimize campaign effectiveness and event success.

• Market Research: Stay updated on industry trends and competitive activities to support and refine the marketing strategies.

3. Events & Community Engagement

• Event Media & Logistic Lead: Act as the lead photographer and coordinate on-site logistics for all school events.

• Cross-Functional Collaboration: Work closely with Admissions, Faculty, Facilities, Operations, and IT across all campuses to ensure initiatives align with school-wide goals.

REQUIREMENTS:

• Strong skills in photography and filming

• Expertise in Adobe Creative Suite (PS, Ai, Premiere Pro) and Canva, Capcut

• Excellent command of written and spoken Chinese and English.

• Strong bilingual copywriting and communication skills.

• Knowledge of WeChat, XHS, and email marketing platforms. 

• Great time management and responsible 

• Creative thinking and problem-solving abilities, strong attention to detail, and able to work independently.

• Experienced in SEO and SEM marketing is a significant advantage.

• At least 2 years of work experience in the marketing sector, and experience in the Education industry will be an advantage.