Responsibilities

1. Brand Ownership & Agency Management

• Serve as the primary in-house brand owner, ensuring consistent brand messaging, tone of voice, and visual identity across all channels and external touchpoints.

• Act as the day-to-day point of contact for all external agencies, including the digital marketing/SEO agency and branding/PR agency — setting clear briefs, KPIs, deliverables, and timelines.

• Hold agencies accountable through regular performance reviews, ensuring spend is justified and output is aligned with business goals.

• Manage the overall marketing budget, track agency invoices, and report ROI to senior management.

2. Digital Marketing Strategy & Execution

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives and brand positioning, in order to build brand awareness, engage target audiences, and drive client and merchant acquisition.

• Oversee all aspects of digital marketing campaigns including SEO/SEM, content marketing, email marketing, and social media marketing across relevant platforms.

• Lead the creation and curation of high-quality, relevant, and engaging digital content tailored for both B2B merchants and B2C end users within the payment solutions space.

• Identify new digital channels and opportunities to effectively reach and engage target audiences in Hong Kong and the APAC market.

• Manage and continuously optimise content across all owned digital channels including the company website, LinkedIn, and social media platforms.

3. Performance Marketing & Data Insights

• Utilise data-driven insights to manage budgets, define target audiences, track conversions, and continuously refine amplification strategies across paid digital channels.

• Monitor and report on campaign performance metrics including SEO rankings, traffic, lead generation, media coverage, and brand sentiment — translating data into actionable insights for senior management.

• Work closely with the business development and product teams to ensure marketing activities are directly contributing to measurable business impact and revenue growth.

• Provide clear and actionable recommendations to optimise performance, improve conversion rates, and achieve business objectives.

4. PR & Communications Coordination

• Support and coordinate PR initiatives through the external PR agency, including press releases, media pitching, spokesperson preparation, and crisis communications.

• Collaborate with the PR agency to develop and distribute thought leadership content that reinforces the company's credibility and expertise in the payment solutions and fintech space.

• Proactively identify media opportunities and manage the company's public presence across relevant industry publications and news outlets.

5. Award Pitching & Brand Recognition

• Identify and evaluate relevant fintech and payments industry awards and recognition opportunities locally and regionally.

• Lead the end-to-end award submission process, including crafting compelling narratives, collating supporting data and documentation, and collaborating with internal stakeholders.

• Amplify the company's achievements and thought leadership to enhance brand reputation and further position the company as a leading payment solutions provider in Hong Kong and APAC.

6. Cross-functional Collaboration & Compliance

• Work closely with product, sales, legal, and compliance teams to ensure all marketing materials are accurate, on-brand, and aligned with relevant regulatory requirements — particularly HKMA guidelines and fintech licensing context in Hong Kong.

• Translate complex product and technology features into clear, compelling, and audience-appropriate marketing messages.

Requirements

• Bachelor's degree or above in Marketing, Communications, Business, or a related field.

• Minimum 5–8 years of experience in marketing, with at least 3 years in fintech, payments, financial services, or B2B tech environment.

• Proven experience in managing and holding external agencies accountable, including digital marketing and PR/branding agencies.

• Solid understanding of digital marketing channels including SEO/SEM, paid social, content marketing, and performance marketing.

• Demonstrated track record of planning, executing, and optimizing digital marketing campaigns that drive measurable results such as lead generation, merchant acquisition, and brand engagement.

• Experience with award pitching and securing industry recognition is highly desirable.

• Strong project management and organizational skills, with the ability to independently manage multiple workstreams simultaneously.

• Proactive, results-oriented self-starter with a strong sense of ownership — comfortable operating as a one-person marketing function.

• Ability to think strategically while also being hands-on in day-to-day execution.

• Excellent written and verbal communication skills in both English and Chinese (Cantonese and/or Mandarin).

• Familiarity with tools such as Google Analytics, SEMrush, HubSpot, or similar platforms is an advantage.

• More expressive will be considering as a Marketing Manager

• Immediate available is highly preferred