Join our Marketing & Communications team to drive our digital marketing initiatives and enhance the Institution's online presence across multiple platforms. You will play a strategic role in developing and executing digital marketing campaigns that promote our academic programmes, enhance brand awareness, and engage with prospective students and stakeholders. This position is essential to supporting the College's growth objectives and establishing a strong digital footprint in the education sector.
Responsibilities:
Develop and execute organic content strategies (including social posts, graphic visuals, photography, and video production) to strengthen brand presence
Oversee the daily operations and inquiry management across different official social media channels, mainly Facebook, Instagram, Threads, YouTube, LinkedIn, WeChat, and XHS
Drive student recruitment efforts by leveraging multi-platform social media campaigns and paid ads management to boost audience engagement and lead generation
Monitor social media trends, platform updates, and online sentiment to identify reputational risks and support crisis mitigation in collaboration with the communications team
Assist in day-to-day website maintenance and updates, while supporting basic SEO, SEM, and AEO efforts to enhance website performance and brand awareness
Monitor digital campaign performance against KPIs, leverage advanced analytics and market trends, and deliver strategic reports with actionable recommendations for executive review
Support ad-hoc projects and tasks as assigned by the supervisor
Requirements:
Associate degree or above in Marketing, Business Administration, Creative Media or a related discipline
At least two years of relevant experience in digital marketing
Creative mindset with the ability to develop engaging digital content and campaigns
A collaborative team player with good communication and interpersonal skills
Demonstrated understanding in social media management, content creation and community engagement
Familiarity with Adobe software and knowledge of Artificial Intelligence (AI) tools
A sound understanding of current digital advertising technologies and platforms, including Meta Ads Manager, Meta Business Suite, Google Ads and website management tools
Good command of written and spoken Chinese and English
Our Benefits:
Medical and Dental Benefits, Flexible Work Arrangements
Birthday leave, Marriage Leave
Education Sponsorship
Examination Leave
Interested parties please submit a cover letter, together with a full resume indicating your availability, present and expected salary (insufficient information may not be considered). Please quote the Position Title that you will apply for, and send the application via "Apply Now" or by mail to the Human Resources Department, HKCT Jockey Club Ma On Shan Campus, 2 Hang Hong Street, Yiu On Estate, Ma On Shan.
To know more about us, please visit our website www.hkct.edu.hk
The personal data provided will be treated in strict confidence and used for recruitment purposes only. Candidates not invited for an interview within 6 weeks may consider their application unsuccessful.
We are flexible-working-ready.
HKCT (www.hkct.edu.hk), HKCT Institute of Higher Education and Hong Kong College of Technology, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong. Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Diploma of Applied Education, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications. We strive to nurture students with virtues and competence to sustain their personal and professional growth for serving Hong Kong and our country.
Join us if you are passionate about education, especially VPET!