About the role

The Merchant Growth Strategist serves as the strategic engine behind Merchant Success teams. This role focuses on identifying growth opportunities, designing scalable strategies and packaging internal and external resources into actionable growth playbooks. The goal of this role is to help frontline teams deliver better growth recommendations to merchants, supported by data rather than assumptions.

Key responsibilities

• Analyse SHOPLINE first-party commerce data, industry trends and campaign performance to identify growth opportunities across traffic, conversion, GMV, retention, repeat purchase and marketing effectiveness.

• Leverage AI tools and analytics platforms to develop industry benchmarks and uncover performance insights across key merchant segments and verticals.

• Translate data and market insights into clear, actionable recommendations for merchant conversations and growth planning.

• Turn learnings from successful merchant cases, major campaigns and industry performance into reusable playbooks, benchmarks and best practices.

• Maintain a practical knowledge base and internal enablement materials, including case studies, targeting guidelines, talking points and campaign toolkits.

• Develop merchant growth strategies for key ecommerce moments such as 618, 11.11, Christmas and other seasonal opportunities.

• Use historical performance, industry insights and merchant behaviour to determine priority merchant segments, growth opportunities and recommended tactics.

• Build scalable Growth Playbooks across areas such as product strategy, CRM, membership, advertising, KOL, AI and Marketing Automation.

• Package resources across Marketing Services, Partnerships, Product, CRM, Advertising, AI, Logistics and other teams into simple, merchant-ready growth solutions.

• Support the Team Head in coordinating cross-functional growth initiatives and preparing the recommendations and materials required for execution.

About you

• 5–8 years of relevant experience in e-commerce, brands, digital marketing, market research, strategy consulting, commercial strategy or growth-related roles.

• Strong ecommerce understanding with the ability to turn data and market insights into practical merchant growth recommendations.

• Able to identify and prioritise growth opportunities based on business outcomes such as traffic, conversion, GMV and retention.

• Able to simplify complex information into actionable recommendations and work effectively across teams in a fast-moving environment.

• Strong proficiency in Looker / Excel / Google Sheets and PowerPoint / Google Slides, with experience in data analysis, campaign planning, market insights or merchant growth strategy.

• Open to adopting AI, automation and emerging tools to improve analysis, research and productivity.

• Experience with Generative AI, AI-assisted analytics or AI productivity tools is a plus.

About us

At SHOPLINE, we believe merchant success goes beyond providing ecommerce software. Our mission is to help merchants grow sustainable online businesses by combining technology, first-party commerce data and professional marketing services. Our team is smart, friendly, self-driven, and passionate about solving merchant growth challenges. We encourage open discussion, experimentation, and scaling what works. We operate in a flat and collaborative environment where you'll have the freedom to identify opportunities, propose new approaches, and drive high-impact initiatives from insight to adoption.