The Position
- Design and navigate impactful brand building strategies, sponsorships and initiatives to strengthen brand positioning and build brand experiences (local and global)
- Formulate and execute integrated communication campaigns for the Corporation and other business units
- Be the brand identity custodian to ensure quality brand image is maintained
- Establish partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business's brand messaging
- Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
- Develop measurements to evaluate programmes effectiveness and analyze & compile reports for management review
- Manage brand guidelines and brand check on regularly basis to ensure brand consistency for the Corporation
- Perform any other duties as assigned by the management
The Candidate
- Bachelor degree in Marketing, Communications, Public Relations, Social Science, Language or other related disciplines
- Minimum 8 years of relevant experience with the capability of storytelling from a cross-cultural perspective and global mindset
- Higher education or professional qualifications with less experience will also be considered
- Experience working in a MNC or ad/marketing/pr agency is highly preferrable
- PR, journalism and/or event management background is a plus
- Proactive, agile, creative, passionate and good team player; eagerness to learn and grow
- Strong project management, with strategic & analytical mindset and problem-solving skills
- Able to work independently to lead the projects and coach other junior team member
- Excellent interpersonal, communication and presentation skills
- Proficiency in spoken and written English and Chinese (including Putonghua)
What We offer
- Unique Work.Live.Play.Learn culture in Hong Kong's largest Innovation & Technology ecosystem
- 5-day work week, attractive annual leave and additional special leave
- Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
- Professional training and career advancement opportunities
- Accessible to various bus service with network across different locations in HK
Interested parties please submit your application by clicking "Apply Now". Direct applicants who do not apply via the "Apply Now" will not be progressed further. Commencing position will be commensurate with qualifications, relevant experience, and competencies.
The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.
Personal data provided will be treated in strict confidence and used for recruitment purpose only. All personal data collected will be used strictly in accordance with employer's personal data policies, you can refer to the Corporation's Privacy Policy Statement at https://www.hkstp.org/privacy-policy/
Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.
About Hong Kong Science & Technology Parks Corporation
Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to foster a thriving innovation and technology (I&T) ecosystem that nurtures emerging companies, supports numerous research professionals and technology firms from various countries. This ecosystem focuses on developing sectors such as life and health tech, AI & robotics, fintech, and smart city technologies, etc.
HKSTP provides comprehensive support to attract and nurture talent, accelerating the commercialization of innovations for technology ventures. The Corporation continues to contribute in establishing I&T as a pillar of growth for Hong Kong.
More information about HKSTP is available at www.hkstp.org.